When you send out your newsletter via Mailchimp it is best to have a combination of both images and text and the reason for this generally comes down to the settings a subscriber is using. If you have sent out your newsletter where the content is heavy with images whilst that may be great if a user’s email settings are to show images but it is also worth considering how the email would look if the images were turned off, would it still convey the same message?
The other aspect to consider if you are using a large number of images in your newsletters is the amount of data that will consume and what device is the subscriber using to view it. As we are all leading busy lives it is now more common than ever that we are viewing a vast majority of content on tablets and mobiles and using mobile data. The best solution then is to have a mixture of images and text within your newsletter to address these potential issues.
Do you brand your Mailchimp newsletters beyond your business name and logo? Have you thought about how your newsletter would come across to your subscribers if those two items were taken away could your subscribers still recognize them as yours based on how you use the other elements of your brand?
Have you ever thought about the size of your call-to-action buttons on your Mailchimp newsletters? For monitors and tablets, it is probably less important but what about if you are trying to press the button when viewed on a mobile, it might pay just to make it slightly larger.
There seems to be a trend of embedding a video into your Mailchimp newsletter, as tempting as it may be to put one in first have a think about how many of your subscribers are using their mobile to view the email. Most videos start automatically and consume more data than images so is the video really necessary?